Tasked with developing the visual identity for The Health Lottery’s All or Nothing game, I created a striking concept built around sharp divider elements that supports the game’s core mechanic of you either match all or no numbers. The identity uses bold, high contrast assets and directional shapes to reinforce this all or nothing tension. These sharp dividers can be applied across layouts, motion, and promotional assets to create a dynamic system that clearly communicates the unique thrill of All or Nothing.